Beyond the Click: The Power of Personal Connections in Affiliate Partnerships

Unlocking the True Value of Affiliate Partnerships: A Tjena Perspective

Hey there! Let's chat about something close to our hearts at Tjena—affiliate partnerships. But we're not just talking about throwing links around and hoping for the best. We're diving deep into what these partnerships really mean, the true value behind each click, and how personalised introductions might just be the game-changer. And because we love to keep things real, we'll break it down with a real-life example from our experience with Dex, our digital Rolodex.

Affiliate Links vs. Personalised Introductions: What's More Valuable?

So, you've got your affiliate links. They're easy; share the link, and if someone clicks and buys, you get a cut. Simple, right? But it's kinda like fishing with a wide net—you catch a lot, but not everything's a keeper.

Then there's the personalised introduction. It's like saying, "Hey, I know this person, and I genuinely think what they're offering could help you out." It feels more like fishing with a spear—targeted and personal.

The Catch? Personalised introductions take more effort but imagine the value of that effort when it converts into a lifelong customer for the service you're recommending.

The Math Behind the Value: A Dex Example

Let's talk Dex. In just a few months of using and recommending Dex, I've racked up $100 in credits. That's cool because it saves me on the monthly fee, but let's dig into the numbers to see the real value:

• Credits Earned: $100
• Dex's Monthly Fee: $10
• Lifetime Value of a Referred Customer: Assuming an average lifespan of 2 years, that's $240 per customer.

If we refer 10 users, that's $2,400 potential revenue for Dex. My introductions don't just save me money; they bring considerable value to Dex over time. And as this relationship grows and we continue to bring more clients to Dex, it becomes evident to me to discuss a commercial collaboration (coco) that goes beyond credits, paving the way for compensation.

Tjena's Circle of Trust

We're all about building genuine connections, so we choose our partners carefully. Here's who we're currently rocking with:

• Dex (CRM): Get Dex. It's like our digital memory for contacts and social stuff.
• Super Normal: Try Super Normal for slick note-taking and meeting recordings.
• Webflow: Explore Webflow for crafting beautiful websites.
• Notion: Check out Notion for getting our ducks in a row, company-wide.
• One.com: Visit One.com for domain and hosting needs.
• PartnerStack: Discover PartnerStack for managing all these partnerships.
• Cognism: Learn about Cognism for top-notch sales intelligence.

Let's Partner Up!

Interested in teaming up with Tjena? We're all ears and ready to explore how we can work together to bring more value to our networks. Whether it's through sharing tools, services, or just spreading the good word, there's a world of opportunity out there. Reach out, and let's make networking better for everyone.

Our Pledge to Transparency

At Tjena, we're an open book. We believe in transparency, especially when it comes to our partnerships. We want you to know who we're working with, why we chose them, and how it benefits our mission to make networking more meaningful. Our partnerships are chosen with care, aiming to enhance your networking journey with us. So, whether it's through affiliate links or personalised introductions, you can trust that we're always looking out for your best interests.

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