Frances Vieras Blanc

Meet Frances 👋
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Frances is the kind of Wing Person who turns big ideas into bold experiences—and makes sure you have a damn good time doing it.

As the founder of Eat the Cake Studio in France, she designs immersive worlds that don’t just tell stories—they pull people in. With 30+ years in entertainment and a creative toolkit that blends strategy, spectacle, and soul, Frances helps brands break through the noise with moments that matter.

She’s a key force behind the World Experience Organisation’s Global Experience Council and the co-creator of Les Journées de l’Immersif—France’s home for immersive magic and connection.

Whether she’s hosting, keynoting, or sparking genius in a brainstorm, Frances brings theatrical flair, sharp insight, and the kind of creative leadership that makes teams feel fearless.

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